The Blag

Heineken’s latest video, The Blag, puts unsuspecting people to the test, with the help of popular rugby pundit Brent Pope.

Set on a busy Dublin street, Brent Pope challenges people to blag their way through a ‘live’ television interview by pretending to be an international rugby expert ahead of the 2014 Heineken Cup final this Saturday. Assured that all they have to do is ‘stand there’ while Brent Pope does the rest, the unsuspecting ‘experts’ are suddenly faced with a series of questions in front of what they think is a live global television audience.

Some of the reactions look a little like this….

But if you don’t believe us? See here.